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| HOW TO SELL LONG-TERM CARE INSURANCE |
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This vital sales package contains the tools necessary to help clients prepare for the potential problem of funding the cost of long-term care expenses. This book includes How to Sell Long-Term Care Insurance book, Study Guide, and CD ROM with presentations and forms. The book illustrates successful people-centered, long-term care strategies in wake of today’s challenges— strategies that sincerely benefit clients while increasing the marketing potential and profitability for financial and insurance planners. Jeff Sadler, an expert in disability and long-term care coverage with an insurance career spanning more than 30 years, authors this book.
Many financial and insurance planners have yet to establish successful ways to reinforce the manner in which clients will use and benefit from long-term care coverage. Jeff Sadler shows you how to better educate your clients about their long-term care options and increase your sales. You'll learn how to adapt sales presentations, select the most beneficial coverage and capitalize on current trends with this thorough resource guide to the long-term care market. This book features how to explain client need and how to motivate healthy clients to buy this often overlooked coverage. The topic-specific sections direct long-term care opportunities like, individual and group health, life insurance, annuity sales, disability insurance, business planning and financial planning. |
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