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Jefferson-Pilot Corporation is a major U.S. provider of life insurance, annuities, pension plans, and mutual funds for individuals and groups. The company also sells commercial casualty and title insurance and invests in various broadcasting ventures. Active primarily in the southern and southwestern United States, Jefferson-Pilot possesses a rich history characterized by sharp, conservative growth. Jefferson Standard Life Insurance was founded on August 7, 1907, in Raleigh, North Carolina. This company was heralded as the largest corporation ever to have been established in North Carolina.


The company was patriotically named after Thomas Jefferson, the third U.S. president and the framer of the Declaration of Independence. "A Jefferson Standard Policy is a Declaration of Independence for the Family," was Jefferson Standard's official slogan. Jefferson Standard completed mergers with two other companies in 1912. It absorbed Security Life and Annuity Company and Greensboro Life Insurance Company, subsequently transferring its headquarters to Greensboro. The year 1912 also marked the beginning of an era of expanding prosperity for Jefferson Standard under the direction of Julian Price, who had worked for Greensboro Life before the merger. Jefferson-Pilot closed out 1998 with record numbers: $2.6 billion in revenues and $418 million in net income. The company's insurance division accounted for approximately 90 percent of its total revenues.
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