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West Coast Life Insurance Company is a wholly owned subsidiary of Protective Life Insurance Company. West Coast Life Insurance Co. became a member of the Protective Life Insurance Family in 1997. West Coast Life Insurance provides a variety of life insurance products, including term, universal, and survivor life policies throughout the US. Hoping to improve lagging sales in term policies, the firm has introduced new lines and reduced some prices. One of the largest life insurance companies in California, West Coast Life Insurance has more than 500,000 policies. The company has grown through acquisitions. West Coast Life Insurance was founded in 1906 and became a subsidiary of Protective Life in 1997.

West Coast Life was founded in 1906 and Protective Life in 1907. The two companies have forged the experience of almost 200 years in the life insurance business in America. And since 1997, West Coast Life has grown to be the crown jewel of the Protective Life Family. The company’s excellent reputation is based on these pre-eminent values - quickness to respond, quality, serving people and growth.

In quickness to respond, serving policyholders and the brokerage community, the West Coast company has adopted Protective Life's Five Cardinal Principles which have given the communication tools and framework to make quality an integral part of this company.
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